harajukuwrld

This website will allow you to immerse yourself within the Harajuku culture and explore several sub-genres within this area of fashion.

harajukuwrld

Referring to the popular fashion neighbourhood 'Harajuku', young adults and teens can be seen often representing themselves through this style. From outward expression, freedom to dress how they like or just for fun, this fashion style boomed in popularity in the 1980s through to the 2000s.

Although, this style is still popular in the present day and attracts like-minded individuals to join in with this unique and expressive fashion statement. Featured in magazines such as 'Fruits' and 'Egg', we can look back on these popular styles with ease. However, discovering more about the reasons for these styles is slightly more tricky. This is because, within the Harajuku genre lies many different sub-genres ranging from Lolita to Gyaru and within those lie sub-sub genres, such as Kogyaru or Sweet Lolita.